top of page
Universal Production Music
The Goal
Because I want to work on storyboarding and animatic production after graduation, I will make storyboard animatic for this project to show what I can do.
This project is about to create a fascinating visualization of one of the new music releases from the Universal Production Music studio. The animation visually interprets the music while introduces the name of the release. The tone should reflect the music chosen; however, the viewer should be enticed to ‘see’ the music's potential in a new way.
Audience
The current Universal Production Music user is a producer, editor, or art director. These users are usually male, 40-50 years old.
Universal is looking to expand into a younger, more gender-balanced demographic. They are looking for 25 year-olds to think of Universal for their music licensing.
Inspiration
According to my observations, most people who use universal production music are generally around 40 years old, and most of them are producers of movies or TV series. Therefore, most of the artists who submit contributions on the website are also for large-scale film and television productions. Background music studio. I have always liked the background music of movies, the very shocking melody, and the atmosphere full of emotions. It is precise because this music is used in the production of movies that I can’t help but want to try. If I use this style What would it be like to use music to make an animation that young people would like? Creating a story based on the melody of a piece of music and expressing it in a new way, I think it will be very interesting.
Early Concept 1
When I made the initial concept, I thought about adding some of my photography to enrich the picture, but when I discussed it with the team members, I found a more important problem. Through this initial storyboard, I could not see my storyboarding skills. Everyone thinks that I should use another way to show what I know about the method of making a storyboard, to show the angling knowledge and drawing skills of the lens that I know.
Final Concept Storyboard
Character Design
The concept starting from the character design is always opposed to the infinite ring, either black or white. What would it be like if this ring became a human being? I want to design the characters most simply, the necessary relative color embellishment will become the key. The rest is to enrich the story background of the two characters by the story that happened on the screen.
The challenge
The big challenge for me in this project is to make a sharp distinction and contrast. The moving speed of the items on the screen directly affects the time confirmation of the post-production manuscript. Therefore, the necessary frame-by-frame animation demonstration takes time to produce. .
After finding the video and practicing for many times, I confirmed the draft of the initial animation motion trajectory and then performed part of the frame-by-frame animation drawing.
Music
In cooperation with music producer Kelly Warner, based on the original song, a soundtrack that can enrich the mood of the picture was added to make the music better set off the picture. We also added relative sound effects of bird calls in scenes where seagulls and crows appeared. Some ethereal sound effects are also added to the natural environment in the picture. Enhance the tone of the music at the climax of the ending story to set off the tense atmosphere of the picture
Thank you
bottom of page